lucy is fashion-forward workout wear for women: yoga, train, run and travel
Visual branding & ecomm
Design: Allison Bosworth | Art Direction: Grace Jehan | Holiday Copy: Amy Moon | Spring Copy: Leah Henderson
Spring look book
Seasonal direction: introspective journeys through journal writing and moments
Seasonal font: Northwell script
New arrivals: abstract floral
web assets, social, email
web assets, social, and email
Each journal three-pack comes wrapped with an illustrated belly band reflecting the Spring theme of introspection, self journeys, and thoughtful moments. Thes journal packs are received with an in-store purchase and meant to be shared with a few friends. The belly band message encourages her to doodle, write, post and tag their art to instagram using "shareitsister." See the design process here.
Journal window: team collaboration
Window concept: Julie Hullibarger | Copywriter: Leah Henderson
Julie and I collaborated on the journal window, where she curated the overlapping journals and I provided a few of the illustrations showcased on the display among other influencers.