LUCY ACTIVEWEAR

lucy is fashion-forward workout wear for women: yoga, train, run and travel

 

Visual branding & ecomm

Design: Allison Bosworth | Art Direction: Grace Jehan | Holiday Copy: Amy Moon | Spring Copy: Leah Henderson

 


SPRING 2017

 

Spring look book

Seasonal direction: introspective journeys through journal writing and moments
Seasonal font: Northwell script

 

New arrivals: abstract floral

web assets, social, email

 
 

Tennis launch

web assets, social, and email

 
 

 

lucy journals

Each journal three-pack comes wrapped with an illustrated belly band reflecting the Spring theme of introspection, self journeys,Β and thoughtful moments. Thes journal packs are received with an in-store purchase and meant to be shared with a few friends. The belly band message encourages her to doodle, write,Β post and tag their art to instagram using "shareitsister." See the design process here.

 
 

Insta #shareitsister

Journal illustrations

for Spring window & social

 
 

Journal window: team collaboration

Window concept: Julie Hullibarger | Copywriter: Leah Henderson
Julie and I collaborated on the journal window, where she curated the overlapping journals and I provided a few of the illustrations showcased on the display among other influencers.

 


HOLIDAY 2016

Holiday look book

Seasonal direction: gift giving, personal goals

Seasonal font: Avenir pro

 
 

Fall sale

Email campaign: launch, reminder, last chance

 
 

Holiday social refresh

facebook, twitter, lucy blog, you tube

 
 

Holiday insta posts

Static and animated GIFS

 
 

Windows & environment

Store barricade

 
 

Window displays

 
 

In-store bra signs