lucy Activewear is fashion-forward workout wear for women: yoga, train, running, and travel.

Design: Allison Bosworth | Art Direction: Grace Jehan


 

Seasonal Look Books | Each look book showcases a unique theme by way of visual and typographic layout.

 

Holiday Look Book | Holiday brand direction: gift giving and personal goals.

 

Holiday '16 Social Refresh

Spring Look Book | Spring's brand direction: introspective journeys through journal writing and moments.

 

Holiday '16 Instagram posts

 
 
 

lucy Journals for Spring '17

Each journal three-pack comes wrapped with an illustrated belly band reflecting the Spring theme of introspection and moments. These journal packs are received with an in-store purchase and meant to be shared with a few friends. The belly band message encourages the owners to doodle, write, post and tag their art to instagram using "shareitsister."

 
 

Instagram #shareitsister

Journal illustrations I provided for the window

Journal Window Display
Window Display: lucy designer Julie Hullibarger
Art Direction: Grace Jehan
Julie and I collaborated on the window where she came up with the overlapping journals, and I provided a few of the illustrations showcased on the display.

 
 

Signs & Windows | Concept elevations > print proofs > final production

New store barricade for Edina, Minnesota

Window Displays

 

Spring '17 New Arrivals Email & Assets