lucy is fashion-forward workout wear for women: yoga, train, run and travel


Visual branding & ecomm

Design: Allison Bosworth | Art Direction: Grace Jehan | Holiday Copy: Amy Moon | Spring Copy: Leah Henderson




Spring look book

Seasonal direction: introspective journeys through journal writing and moments
Seasonal font: Northwell script


New arrivals: abstract floral

web assets, social, email


Tennis launch

web assets, social, and email



lucy journals

Each journal three-pack comes wrapped with an illustrated belly band reflecting the Spring theme of introspection, self journeys,Β and thoughtful moments. Thes journal packs are received with an in-store purchase and meant to be shared with a few friends. The belly band message encourages her to doodle, write,Β post and tag their art to instagram using "shareitsister." See the design process here.


Insta #shareitsister

Journal illustrations

for Spring window & social


Journal window: team collaboration

Window concept: Julie Hullibarger | Copywriter: Leah Henderson
Julie and I collaborated on the journal window, where she curated the overlapping journals and I provided a few of the illustrations showcased on the display among other influencers.



Holiday look book

Seasonal direction: gift giving, personal goals

Seasonal font: Avenir pro


Fall sale

Email campaign: launch, reminder, last chance


Holiday social refresh

facebook, twitter, lucy blog, you tube


Holiday insta posts

Static and animated GIFS


Windows & environment

Store barricade


Window displays


In-store bra signs